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His research initially reported increases in the sales of both Coca-Cola and popcorn as a result of subliminal messages. Later, however, when he was challenged and could not replicate or even produce the results, Vicary admitted that the results of the initial study had been fabricated. However, the study was the focus of much public attention. Consumers were concerned that advertisers could now "trick" them into buying products with out their knowledge and/or conscious opposition since the advertising was being conducted at a "subconscious" level.
Definition-The word "subliminal" comes from two Latin words: "sub" and "limen...
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