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Subliminal advertising plays on the fact that our subconscious minds see them while consciously we ignore them (classroomtools.com). This means that images and illusions in advertisements can not be seen but we understand them in our subconscious minds. Many subliminal advertisements play on death and sexuality in advertisements because it is of human interest; we are usually encouraged to repress our questions and fears about both sex and death, often to the detriment of our mental health and personal relationships. Key asserts that advertisers know this, and use it to manipulate us subconsciously (class room tools...
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