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To be at the top, advertisers need to go above and beyond, which can sometimes lead to deceitful practices. By definition subliminal messaging is a signal or message embedded in another message, designed to pass below the normal limits of perception. These messages are unapparent to the conscious mind, but in certain situations can affect the subconscious or deeper mind and affect actions or attitudes. Many question the authenticity of subliminal advertising; to put it simply, yes subliminal advertising is real. Subliminal messages have often been used in advertising in many different facets: creating artificial needs, advertisers and manufacturers of products encourage and employ the use of subliminal sexual messages, and using subliminal messaging as a means of helping people...
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Common topics in this essay:
- How Subliminal Messaging Affects Consumer Behavior
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