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The combining of these elements will be more effective than depending on one. You must harmonize all elements so that the potential consumer is not being sent assorted messages that can cause confusion. Once you have combined all elements and are ready to hit your market; one question should be asked. “Do all of your elements contain the same message?” (Lake 2007)
Within Geico a Fortune 500 Insurance Company that offers affordable auto insurance to customers worldwide, they understand the importance of applying the 4p’s to their marketing strategy. They possess a solid product that creates its own marketing because it gives benefits to the customer...
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