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Essay text:
This paper reviews
the many definitions of corporate reputation
present in the recent literature and categorizes
these definitions based on their similarities and
differences. The purpose of the study is to
review, analyze and evaluate prior definitional
statements of corporate reputation. The analysis
led us to conclude that the cluster of meaning
that looks most promising for future
definitional work uses the language of assessment
and specific terms such as judgment,
estimation, evaluation or gauge. Based on this
review work and a lexicological analysis of the
concept of reputation, we propose a new definitional
statement that we think adds theoretical
clarity to this area of study...
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