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Essay text:
6
Accessibility Page. 6
Ease of Navigation (Usability) Page. 7
Information Quality Page. 8
Ordering Page. 8
Delivery Page. 9
Conclusion Page. 9
References Page. 10
Introduction to Internet Retailing
The emergence of the World Wide Web and the Dot Com boom during the 1990's has seen the growth of many Internet retail companies. Many of these companies have been able to gain a competitive advantage over their high street rivals by reaching a global market through the Internet, and offer lower prices due to a cut in costs compared to their competitors.
The Internet is an increasingly important channel for businesses to reach their potential customers...
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