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It atleast helps me in calling you with some name, rather than "sbegl03" :-). Just a personal thought.
I do not have much insight into the Kelloggs strategy, but here are a few first hand pertinent thoughts that come to my mind -
Kellogg's entered India soon after liberalization in India, post 1991 reforms. I t set up a wholly-owned subsidiary and invested in a greenfield manufacturing plant for
cereals. Source.
But the sales of its rice-based and wheat-based flakes did not rise. Reason?
a) The price points were high to begin with, which did not position it in the snacks mid-meal category
b) The flakes did not gel with the Indian consumption pattern, thereby leading to misplaced positioning, confusing the consumer, and declining sales...
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