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It becomes an emotional relationship that builds customer loyalty. A brand includes a logo, colour, scheme, slogan design and more.
3.1. How to create a brand
The following part is to give you an overview of the steps how to create a strong brand and to resist the increasing competition.
3.1.1. What to sell?
First of all a company has to think about what they want to sell and why a consumer should choose their brand and especially their product. Why is that brand better than the one of the competition?
3.1.2. Quality product
To build up a strong brand it has to be a quality product. This is the condition to enter a market, but not enough to be the best...
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