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Essay text:
An important principle of the organization is the direct trade between producer organizations and roasters in order to avoid that value is absorbed in mellemhandel – the local buyers in the conventional market.
The trade must go through the roasters’ existing sales and distribution channels and the roasters are responsible for the logistics and financing. In this way the products can be sold in the same manner as the commercial products and the consumer can find them next to each other in the shops.
The national initiatives, like Max Havelaar in Denmark and Transfair in the USA, joined forces in 1997 and established a common labelling...
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