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This last one is quiet important to be aware of if we want to understand the success and the revolution of Nespresso.
Coffee beans increase in value when it’s roasted (product creation) and when it’s prepared (service). Coffee beverage taste well just after it’s prepared , because of that, this step has kept an artisanal aspect or an art (as Italian says) which is enjoyed by the barista of the restaurant or coffee shop or all of us when we prepare a hot fresh coffee. In this context, coffee roasters companies had no choice than concentrate all their ambition on selling grind roasted coffee...
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