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Americans' dual infatuations with cleanliness and convenience account for the emerging trends of product enhancement and new users for products that incorporate the same or similar textile-like fabric of the baby wipe. Consumer preferences make even slight product variations ?sellable' to a market that values ?portable' or ?travel sized' packaging and the ?use it and toss it' disposal element. The fact that wipes cost about half what they did when a few were first tested a decade ago and a competitive market with downward pressure on pricing strategies allows for easy market entry for competitors and short ?time to market' development cycles...
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