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They describe direction as relating to what an individual chooses to do when presented with a number of alternatives, intensity as the strength of the response once the choice is made and persistence as to how long the response is maintained.
Motivation theories are classified as either content or process theories by Ivancevich, Konopaske and Matteson (2005). They suggest that these theories are pitted against one another in the literature which is unfortunate since they all can help managers better understand work place motivation.
Content theories include those put forward by Maslow, Alderfer, Herberg and McClelland and focus on the factors within people that motivate them i...
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