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Starbuck’s mission and its strategies are geared towards the customers as Starbucks strongly believes that the astounding growth and long-term success is due to customer loyalty. Other driving forces that attributed to Starbuck’s success is due to its ability to strengthen the supply chain by having a reliable supplier base, reducing operating costs in these financial crisis times and passing the savings to the customers by lowering prices and making the operations more efficient and the goals more realistic and attainable. Starbuck has established itself as the most respected and recognized brand with a potent image due to its awareness towards both the external and internal environment...
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