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106). The iPod is approaching the end of the growth stage and entering into the shakedown stage of the life cycle.
iPod is without a doubt the market leader. Apple has seen an increase in profits from the growing customer base and the number of competitors who have entered the market. Product innovation has been Apple’s primary focus, despite the fact that they outsourced the manufacturing of the original iPod. Apple outsourced the iPod’s processing unit, hard drive and memory chip and assembly to multiple thurd parties, while focusing their efforts on marketing. It’s cool design and size was more attractive towards consumer, and features such as its signature click wheel made it more user-friendly than its competitors (MCS p...
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Common topics in this essay:
- AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD ? APPLE
- iPod - Place & Promotion Strategy
- Music Download Revolution
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