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As a result, Noble established strong customers?? confidence coupled with development of its reputation as an outstanding drilling company. Secondly, with strong HSE which reduces Lost Time Incident Rate (LTIR) and strategic acquisition over the world, Noble was able to position itself as a cost leader. Finally, by monitoring the trend of oil and gas drilling market thoroughly, Noble was always able to move to next market, from land to offshore, and again to deepwater market.
To execute these strategies, the following three tasks were critical, each of which worked synergistically within virtuous cycle structure...
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