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Some examples include Philip's expertise in optical media and Sony's ability to miniaturize electronics.
There are three tests useful for identifying a core competence. A core competence should:
1. provide access to a wide variety of markets, and
2. contribute significantly to the end-product benefits, and
3. be difficult for competitors to imitate.
Core competencies tend to be rooted in the ability to integrate and coordinate various groups in the organization. While a company may be able to hire a team of brilliant scientists in a particular technology, in doing so it does not automatically gain a core competence in that technology...
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