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The core business areas are travel, entertainment and lifestyle, among others.
Richard Branson’s strategy comes from his deepest inner beliefs;
“in principle there were no product or service boundries
limiting a brand name, provided it was associated with
quality products/services on offer”
The corporate strategy of the Virgin Group is to operate like ‘a venture capital firm based on the Virgin brand.’ This strategy involves non-related diversification at the individual business unit level. Meanwhile, synergies are created from hierarchical relationships and the interaction of the corporate head office with individual business units...
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