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The company has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers. Kudler is interested in adding catering to its service offerings and perhaps opening a fourth store. The success of the catering service, as well as opening a fourth store, is dependent on the creation of appropriate and effective marketing strategies and company-wide changes in order to introduce new products and services. The market strategies are developed based on analysis of current internal and external forces affecting the company...
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Common topics in this essay:
- Kudler Fine Foods Diversity Strategy
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- Kudler Fine Foods Strategic Management
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