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Essay text:
Strategic planning is a management tool. As with any management tool, it is
used for one purpose only: to help an organization do a better job - to focus its energy, to
ensure that members of the organization are working toward the same goals, to assess and
adjust the organization's direction in response to a changing environment. In short, strategic
planning is a disciplined effort to produce fundamental decisions and actions that shape and
guide what an organization is, what it does, and why it does it, with a focus on the future.
The process is strategic because it involves preparing the best way to respond to the
circumstances of the organization's environment, whether or not its circumstances are known in
advance; nonprofits often must respond to dynamic and even hostile environments...
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