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The information provided by the "five forces model" and the "activity cost-chain" will enable you to formulate your strategy more effectively. Let's start this phase by studying the strategic tools to see how they work and how to use them.
STRATEGIC ANALYTICAL TOOLS
The Five Forces Model of Competition
Although each industry has its own particular set of competitive characteristics and "rules of the game", there are enough similarities in the nature of competitive forces from market to market to allow the use of a common analytical framework...
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