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Essay text:
In order for companies to keep employee morale high and to remain in competition in the business world, managers and leaders are required to examine the organizational strategy that exists within the company. Kudler has also broadened the spectrum on customer sales to include internet sales, catering services and online ordering. Kudler has evolved through technology to increase sales. Kudler has incorporated several changes within the organization to provide a well run organization that is seeking to be a long running company in the industry of gourmet food distributor. This paper will identify how changes in technology have created business opportunities for Kudler; the generic strategy Kudler is pursuing and how Kudler management can continuously scan the fine foods grocer industry for ideas that will allow it to update its strategy...
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