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Essay Details:
Essay text:
Porter claims that the internet has not brought any thing new; it just changes the approach that must be taken to remain competitive.
There are two fundamental factors that determine the profitability of business in today's technological driven business: Industry structure and creating a sustainable competitive advantage. The internet has created some new industries that have revamped internet market structure, such as on-line auctions and the digital marketplace. Porter says "whether an industry is new or old" it still faces the five underlying forces of competition
1. Barriers to entry
2. intensity of rivalry among competitors
3...
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