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Its business by products covers a wide spectrum of merchant banking, commercial, and consumer activities. Citigroup operates branches in five major cities: Beijing; Shanghai Pudong; Guangzhou; Shenzhen; and Tianjin, and will open in Chengdu in late October. Citigroup also has nine sub-branches serving consumers and a representative branch in Xiamen.
This paper will display the positive aspects of Citigroup's adaptability in expanding operations in China versus the negative aspects of the adaptability in its attempt to expand operations in China.
Positive Analysis
Citigroup became the first foreign institution to receive a license to operate in China...
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