Strategy

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Title: Strategy

Essay Details:

Subject: Business

Author: Scott C

Date: March 7, 2014

Level: University

Grade: A

Length: 8 / 2110

Essay text:

Specifically, the study analyses and evaluates both airlines by using PEST analysis and Five Forces Model in the strategic management perspective. Recommendations are suggested to low-cost carriers to sustain and continue to growth with this business model. History of Low-Cost Carriers The term Low-Cost Carriers (LCCs) refers to airlines that operate in a lower operating cost structure than their competitors (traditional airlines). The concept of low-cost carriers or low-cost airlines was originated in the United States with the starter airline Southwest Airlines in the 1970’s and then to Europe in the early 1990’s and subsequently to the rest of the world...

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