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Essay text:
I, for the benefit of this exercise and according to me, have identified the three most important strategic issues faced by Electrolux which are:
• Starting to build a strong global brand
• Moving production to low-cost countries &
• Intensified product renewal
Electrolux have highlighted globalisation as being an area which the company would need to examine, and they will need to form some sort of ‘strategic weapon’ to tackle it. Globalisation within the economy can also be known as change. Change is an implication when making any strategic decisions in business. Branding is, for me, one of the most important aspect of a company’s success...
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