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a. The External Environment
? Opportunities
?? With a small organizational structure, changes are easily to be made.
?? Technological breakthroughs can increase safety and equipment efficiency.
?? With expansion, there will be a larger choice of aircraft to choose from, which will enable the new luxury market to easily obtain new aircraft
.
?? Unserved markets provide Elite airline with an opportunity to enter into a luxury market.
?? Deregulation of fares and routes allow airlines to compete for customers by creating competitive fare structures and competitive routes.
?? Internet advancement allows easier access to online ticketing which will lower our costs of promoting the service...
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