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However, with the proliferation of companies taking back returned items for any little reason, companies must view returned items as an opportunity for profits. The liberal return policies have given consumers an upper hand as regards the use and return of products. It is almost as if the consumer has the attitude of a "rent to own" policy because they will use a product for a few times and return it, not based on performance but based on if they like it or not. Unfortunately, this customer service trend is here to stay and companies must learn how to adapt to this new behavior and understand that it is part of business and to make it profitable...
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