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Essay text:
It involves defining a clear company mission, setting supporting company objectives, designing a sound business portfolio and coordinating functional strategies. At corporate level the company first defines its overall purpose and mission.
Mission Statement:
An organization exists to accomplish something. Mission statements of the organizations purpose what it wants to accomplish in the larger environment.
When the management senses that the organization is drifting it must renew its search for purpose.
Mission statements ask;
? What is our business?
? Who is the customer?
? What do consumers value?
? What should our business be?
Mission statement should be;
? An invisible hand that guides people in organization
? Neither too narrow nor too broad
? Fitting of market environment
? Based on distinctive competencies (Why we are better from others? Some plus points, etc)
? Motivating
Mission Statement of Some Companies
Company Product Oriented Market Oriented
Revlon We make cosmetics We sell life style, expressions, success & status
memories...
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