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Strategic Planning In Sme S

Strategic Planning In Sme's

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Title: Strategic Planning In Sme's

Essay Details:

Subject: Business

Author: Georgia C

Date: February 4, 2015

Level: University

Grade: A

Length: 17 / 5035

Essay text:

In order to ensure the long run sustainability of the firm, they must try to diversify or develop new products. According to Ansoff (1957), a firm has four options; market penetration, new product development, market development or diversification. For the purpose of this study we will be focusing on market development in relation to small to medium sized enterprises. This study will analyse the importance of strategic planning in the success of the process of internationalization. Internationalisation can play a very important role in determining firm’s long-term success, and the scale of expansion and risks involved are substantial (Smolarski and Wilner, 2005)...

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