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The plan is ultimately no more, and no less, than a set of decisions about what to do, why to do it, and how to do it. Because it is impossible to do everything that needs to be done in an organization, strategic planning help in deciding what organizational decisions and actions are more important than others - and much of the strategy lies in making the tough decisions about what is most important to achieving organizational success.3
Strategic planning can be complex, challenging, and even down right messy, but you can always return to these basics for insight into your own strategic planning process...
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