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Essay Details:
Essay text:
Introduction
The purpose of this project plan is to create a usable, flexible, consistent, and logical document that will guide our Hero Honda Marketing Project. In addition our project plan will provide a control mechanism for coordinating changes across the entire project (Marchewka, 2003).
In this project plan our focus will be how to setup a marketing project that can fight with local and global competitors to obtain high market share.
2. Summary of the Business Case
Hero Honda has enjoyed highest market share for the last two decades and was the market leader but now anxiety has raise for Hero Honda because of the aggressive competition...
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