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Essay text:
The marketing audit includes the finding on three environmental aspects that affect the company marketing strategy. The paper also contains the marketing situation of the company, an executive summary, and the conclusions of the audit. The environmental aspects studied in this paper are the following: economics, market, and technology. The marketing situation for the company encompasses the objectives, strategies, tactics, 4Ps, and sales for the year 2006.
Executive summary
During times of market growth client needs are easily identifiable because they shout for products or services require. This was the case for the automation market in Ireland 15 years ago when multinational pharmaceuticals started to establish facilities in the country...
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