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Strategic Planning 11

Strategic Planning

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Title: Strategic Planning

Essay Details:

Subject: Business

Author: Sheila J

Date: October 16, 2015

Level: University

Grade: A

Length: 3 / 802

Essay text:

At first it was thought that America could compete with productivity and efficiency. However it was not the comeback that Corporate America was looking for, “The pure efficiency approach did very little to generate distinctive competitive advantages,” as Dwight Gertz put forward. The strategic planning was the key concept companies were searching and questioning, and trying to make better in order to achieve higher revenues and profits. Coming up with new products, expanding existing businesses, and creating the markets of tomorrow were the problems companies faced with. Business strategy became an important management issue and most of the new wave gurus and consulting firms offer service to help companies developing their business strategies...

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