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Essay text:
This includes such items as developing the company’s mission, philosophy and goals, analyzing the company’s capabilities, assessing the competitive environment, establishing both short and long-term goals, and establishing a system to measure success. Hotshots is still struggling to overcome the initial startup phase and become a consistently profitable and growing company, and therefore, a strategic management plan may help create new ideas to help focus efforts to reach the company’s end-state goals.
Company Background
In 2006, Buckley (Buck) Burkhardt and his father Mark Burkhardt developed and built Hotshots, an indoor European-style Go-Kart and Paintball facility in Dothan, Alabama...
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