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The goal of the organization is to continue to grow and open new stores, as well as expand on the customer base. In order to achieve the goals, the company will need to develop an aggressive advertising campaign and adjust they way they do business in order to address external forces affecting them.
The company expects to invest heavily in advertising in order to attract an older demographic, but the cost will only be temporary and eventually offset by changing some store habit. The company intends to rely less on shipments of produce but instead will purchase from local farmers whenever possible...
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