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The objectives and strategies presented will allow Bridal Extravaganza to increase their profits 30% and to lead them to becoming a leader in the bridal industry. This is something that can be accomplished by creating a fully functioning website that pays for itself. Initially funding would need to be allocated to pay for a web designer and a marketing campaign, but by the end of five years all costs should be recouped and profits should be increased 30%. Overall, if the strategic plan is a success then the benefit of increasing profits 30% and becoming a leading in the bridal industry will be worth the initial investment...
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