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Strategic Plan Analysis - UPS

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Title: Strategic Plan Analysis - UPS

Essay Details:

Subject: Business

Author: Wanda C

Date: January 8, 2012

Level: University

Grade: A

Length: 6 / 1643

Essay text:

He used the slogan: "Best Service and Lowest Rates." (www.ups.com). In 1913, the company began to focus on package delivery for retail stores. The company merged with a competitor to form Merchants Parcel Delivery. The 1920s and 1930s saw growth, creativity and change. The company expanded to California and by 1930, service was provided to all major West Coast cities. In addition, a consolidated delivery service was established in New York city. Many innovations were adopted, including the first mechanical system for sorting packages and a 180 foot conveyor belt was installed in Los Angeles. The company changed its name to United Parcel Service and all the UPS vehicles were now painted the familiar Pullman brown color, chosen for its dignified, professional look and its ability to keep clean...

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