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This report details, specific recommendations, including their implementation, to enable Weatherpruf to position itself more effectively within the market place.
(Marketing planning is vital in business. It is the process by which organisations analyse the external environment and their companies current capabilities, decide upon courses of action, and implement those decisions. It is imperative that companies, continually re-evaluate themselves and understand the changes in the environment in order to maintain "strategic fit" between their capabilities and the market place).
Marketing planning is a systematic process that involves assessing marketing opportunities and resources, determining marketing objectives and developing a thorough plan for implementation and control...
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