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It has experienced constant revenue and profit growth above the industry average almost since the beginning. The company is a niche network reaching almost 80 million U.S. Households.
Dana Wheeler has been brought into the position of vice president of marketing for The Fashion Channel to build a brand strategy and secure The Fashion Channels position of market leader.
This paper will conclude that the most effective marketing campaign for The Fashion Channel in 2007 will be to market to all women aged between 18 and 54. This market can be segmented into Single 18-34, working 18-34, non- working 18-34 and 35-54 all types...
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