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By defining a mission an organization is making a statement of organizational purpose.
Christopher Bart a foremost researcher in the art of mission statements articulates,
"A good mission statement portrays an organization's unique and lasting reason for being, and energizes stakeholders to follow common goals. It likewise enables a focused allocation of organizational resources since it compels a firm to address some hard questions: What is our business? Why do we exist? What are we trying to accomplish?" (Bart,1998).
A mission statement should be inspiring (Bailey, 1996). The reader should want to be a part of an organization after reading its mission statement...
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