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Igor Ansoff built on Chandlers work by inventing a new vocabulary. Peter Drucker accentuated the significance of objectives. He predicted the emergence of intellectual capital.
The Profit Impact of Marketing Strategies (PIMS) concluded that the greater a company's market share, the greater will be their profit. The benefits of high market share peaks an interest in new growth strategies. Another study indicated that a low market share may also be profitable
Harry Markowitz and other financial developed one of the most significant strategic management concept- the portfolio theory. The conclusion was that portfolio reduces specific risk...
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