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Essay Details:
Essay text:
Assessing Epsen Hillmer Graphic's external environment, including both the competitive and the general contextual factors (Pearce-Robinson, 2004), shows that the company needs to take advantage of advanced printing methods. Computerized printing without the use of plates will allow Epsen Hillmer to produce labels with less color variation, shorter lead times, and less overhead.
Situation Background
Epsen Hillmer Graphics, once a leader in the label printing industry, needs to find a way to regain a presence in the domestic market. Currently, they are struggling to stay competitive with other private label manufacturers, the top five each generating total label sales of at least $100 million (Freedonia, 2000)...
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