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Fair-trade and minimum wage will be a good example. For IKEA, we can see any significant impact from the political environment.
The next one will be the economical environment. During the economic recession, most people don’t want to spend too much. Customers will think twice before they pay for the product. IKEA have the advantage that the price is very reasonable for the general public. They can do so because their products are mainly made in China. So we think that there are positive impacts for IKEA during the low economy.
Then, we will look into the social factors. Nowadays, people concern more the environmental friend issue...
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