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Backed by a very able management team and the support of its parent company, it has achieved enormous success that few other companies its size and age have managed in India.
However, the recent years have seen many challengers to HLL’s previously undisputed status. The market is saturated and sales have stagnated. HLL has responded to this challenge by studying its shortcomings, identifying failing strategies, and adopting new and innovative methods to re-gain market share. Some of the strategies it has adopted are moving to the low margin mass market, pruning it’s brand portfolio, and strengthening it’s distribution network...
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