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Essay text:
When choosing a distribution strategy, a marketer must determine what value a channel member adds to the firm’s products and/or service. A well-chosen channel is necessary because it constitutes a significant competitive advantage and is designed to save on cost, improve and increase efficiency, provide routinization of transactions, provide a larger customer base, and allows businesses to focus on other aspects of the organization. It is important that the channel also provide businesses with strategic promotion, brand strategy, and provide convenience for customers while bridging the gap between the assortment of goods and services generated by producers and those in demand from consumers...
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Common topics in this essay:
- customer service
- A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
- Customer Service
- Customer Service
- Customer Service
- customer service
- customer service
- Delivery of Service
- Globalisation has increased competition faced by many enterprises. There are resulting pressures to achieve ?world class standards' in people management, operational methods and service delivery"
- Strategic Importance of Distribution in Marketing
- The Importance Of Courteous Customer Service
- The role of strategic alliances and partnerships in value delivery
- Customer Retention
- customer service
- Funding Service And Delivery
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