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Managers and academics argue that the traditional approaches to managing workers are inappropriate and ‘can no longer deliver the goods’ (Betcherman et al., 1994, p. 2). Harnessing workers’ full potential and producing the attitudes and behaviour considered necessary for a competitive advantage require three aspects of managerial control to change: organisational design, culture, and HR policies and practice. Current managerial orthodoxy therefore argues the need for a restructuring towards ‘flat’ hierarchical structures, an enlargement of job tasks with greater employee autonomy and managerial leadership to shape the more intangible aspects of the workplace, for examples beliefs, norms and values...
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