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They could use a short term alliance to establish themselves in the new markets. The concept behind strategic alliances is to minimize risk while maximizing the company's leverage in the marketplace. With strategic alliances they will be able to expand the company without committing themselves to expensive internal expansions beyond their core business and get the money for their debt.
3) To help them get through their difficult time right now they could also use the profit strategy. The concept is to artificially support profits by either reducing investment or discretionary expenditures that are short-term...
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