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Conclude based on our views on strategic issues/ challenges.
Mission and Vision Statement
- Mission = "Enduring statements of purpose that distinguish one business from other similar firms" (David, Fred, R., 2004)
- Answers question "What is our business?"
- Vision = considered first step in strategic planning.
- Answers Question, "What do we want to become?"
Organisational Structure
(www.gusplc.com) 21/10/05
Strategic Objectives
? To improve the existing core business
By maintaining their store opening program, Homebase believes there is scope for up to 350 stores by 2009 and 450 ultimately...
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