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Essay text:
It will also identify and evaluate Thornton’s strategic development from set up to the present time using the relevant framework and strategic tools. The essay will conclude by identifying possible strategies that Thornton might pursue in the future with ambiguous reasons supporting these recommendations.
Political
Economical
• Mail order response provided an economic response to seasonal pattern of demand. Thornton cafes introduced twist to the seasonal based Thornton’s.
• Downturn in French economy.
• Devaluation of pound sterling.
• Not achieving profit and demand targets.
Sociological
• Reduction of labour through manufacturing automation by up to 80% and helped to reduce the use of temporary employment...
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