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Strategic Analysis Of Sonic Corp

Strategic Analysis of Sonic Corp

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Title: Strategic Analysis of Sonic Corp

Essay Details:

Subject: Business

Author: Jeremy S

Date: October 26, 2016

Level:

Grade: A

Length: 7 / 1989

Essay text:

Founded by Troy Smith and Charlie Pappe in 1953, Sonic went from a single root beer stand to a popular franchise. In 1973, Sonic restructured as a franchise company and later became Sonic Corporation. The company experienced financial decline due to the lack of consistency from its franchisees so they were bought out by Sonic Corporation and restructured. In 1995, Sonic introduced "Sonic 2000," an aggressive multi-layered strategy to further unify the company in terms of a consistent menu, brand identity, products, packaging, and service. The campaign was successful and Sonic's brand recognition increased...

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